On Monday, April 8, 2024 the UConn Men's Basketball Team won a national title and within four business days The Hartford Business Improvement District produced a victory parade and rally that brought 60,000 people to downtown Hartford.

We coordinated and executed all aspects of the parade working with the Governor's Office, UConn Athletics, City Special Event Staff, Laura Soll PR, HPD, DPW, Capitol State Police, HFD, MDC, Capitol Building staff, XL Center staff, Hartford Parking Authority, several outside vendors/contractors, and 43 marching contingents with upwards of 500 marchers.

Chip raised $128,500 in sponsorships to cover all expenses in full. No state, city, or university funds were used towards the production of this event.


Preparations are underway for a big parade in Hartford on Saturday. Tens of thousands of people are expected to turn out to celebrate the UConn men winning the national title for the sixth time.

NBC Connecticut


Hartford will be hosting a rally to commemorate the UConn men winning their sixth national title.



The Hartford Business Improvement District hosted a victory parade and rally on Saturday for the UConn men's basketball team.



Thousands of fans were in downtown Hartford on Saturday as the UConn Huskies men’s basketball team celebrates their NCAA win with a parade through downtown Hartford.

Fox 61

Proud Sponsors of the

UConn Victory Parade

Connecticut Army National Guard
Foxwoods Resort Casino
Miller Lite
PC Richards
Two Roads Brewing
The Brownstone

Special Thanks to our

In-kind sponsors

American Medical Response
XL Center
XL Color