Street Banner Program

Downtown Hartford is the region’s business, arts, culture and entertainment epicenter encompassing the area’s largest daytime office population, a growing residential community, great restaurants and nightlife. The Hartford Business Improvement District’s Street Banner Program helps to create an attractive environment for employees, visitors and residents of downtown hartford.

Visibility & Recognition

The HBID’s street banners are viewed by hundreds of thousands of visitors, commuters and residents. Banners are seen in television news broadcasts and advertisements, in hundreds of social media posts and in the Hartford Courant’s photos and online photo galleries for high profile events like the St. Patrick’s Day Parade, CT Veterans Day Parade and UConn Victory Parade. Sponsor’s logos appear in prominent positions on each banner, and will add a place-based, geographically focused dimension to PR and communication efforts.


Banners will be posted for a minimum of eight (8) months over the course of a calendar year. They may be removed for short periods of time to accommodate holiday decorations and banners for city-wide events. There are more than 250 street pole banner locations throughout the greater downtown area. The HBID’s street banner program also extends west on Farmington Avenue and south down Main Street into South Green. Locations are available on a first come, first served basis.