For the Culture w/ Marcus Collins
The architect of some of the most famous ad campaigns of the last decade argues that culture is the most powerful vehicle for influencing behavior and shows how to harness culture to inspire other people to share their vision. In For the Culture: The Power Behind What We Buy, What We Do, and Who We Want to Be, Dr. Marcus Collins uses stories from his own life as a top marketer, from spearheading digital strategy for Beyoncé, to working with iTunes and Nike+ on their collaboration, to the successful launch of the Nets NBA team in Brooklyn, to break down the ways in which culture influences behavior. Then, he shows us how they can do the same. With a deep perspective based on a century’s worth of data, and designed for our hyper-connected, light-speed world, For the Culture will give us the tools to inspire collective change by encouraging us to always consider not only what culture can do for us, but what we can do for the culture.