“My favorite place to be is on stage performing to country music fans,” said Luke Bryan on the tour announcement page on his website. “So thankful every night when I walk out on that stage and know you are there to have a blast along beside me. It never gets old!”
Luke Bryan, the Country music singer and songwriter, who in his career has played sold-out shows for 12 million-plus fans inclusive of nearly 40 stadium concerts, Spring Break shows, Farm Tours and seven sold-out Crash My Playa destination concerts. He was named “Entertainer of the Year” by both the Academy of Country Music Awards and the Country Music Association in 2013. He has also been CMA Entertainer of the year in 2014, and 2015, and ACM Entertainer of the Year in 2021.
Bryan’s latest and seventh studio album, Born Here Live Here Die Here, debuted at number 5 on the Billboard 200 and number 1 on the US Top Country Albums charts, becoming Bryan’s eleventh top-ten album, and his ninth number 1 album on the Top Country Albums chart. This tour gets its name from the chorus in Bryan’s new hit single, “Up”, which is the sixth single from the new Deluxe edition of the album that was released in April 2021.